The ability to persuade others is an art and ability. Everyone tries to influence others to get their own things done can be for positive or negative purposes. But mostly, the word Persuasion is used in a more positive manner to influence, change or motivate a person through actions like spoken or written words.
Similarly, a good writer has the ability to persuade readers and convince them with substantial evidences. Readers come to an article in search of some kind of useful, valuable and authentic information. It is the capability of the writer to be able to capture the attention of
the readers and make them feel that it was a good investment of time on their part to have read a particular piece of writing. Once a reader is convinced with the writing skill of a writer, he/he will definitely come back in search of more information.Valuable Tips on writing persuasive articles from experienced writers:
1. Readers should not be made to feel as if they are being cheated.
Readers have many options on the internet. When they show interest in reading our write-ups, it is our responsibility to treat them with the best possible content. Often, readers feel cheated, irritated and impatient when they don’t find the information they were looking for or what the writer has promised to deliver in the title. Often, writers follow the method of teasers where readers need to click on several links to be able reach at a certain point of information. These teasers develop a sense of distrust in the mind of the readers.
2. Writers should be able to validate their claims through substantial evidences.
Trust can be developed through authentic fact, figures and data. Readers
3. Content should always be original.
No one likes to read duplicate content. Readers always look for fresh, unique and original content. There is huge competition over the internet. Writers who can think on their own and write unique articles can easily persuade their readers and stay ahead in competition.
4. The style of writing should be personal without revealing too much of information.
Information provided has to be detailed and it can be personal at the same time but writers need to pay attention that too much of anything leads to suffocation. Writers own experiences can be shared if it is relevant and appropriate but within a formal limit.
5. Active Voice is always the best option. Writers who use Active Voice over Passive Voice appear more real and genuine to the readers. Content that is specific, crisp, to the point and the same time elaborate can easily persuade the readers..
The goal of every writer is to build a positive and trust-worthy relation with the readers. Hope the above stated points enable all of us to write persuasive articles and astound our readers.
Source: http://blog.ezinearticles.com/2012/11/top-5-tips-to-write-persuasive-articles.html